What Zeeshan owns
- Paid media strategy
- Google, LSA, Meta and YouTube campaigns
- Creative and landing-page testing
- Lead-quality measurement
Background
Zeeshan's marketing work runs through Zikarus, a digital growth agency with roots in Dubai that works mainly with North American clients.
That work covers paid campaigns on Meta, Google and Bing, social media, conversion copywriting, websites and landing pages, SEO and brand identity, built as one connected system instead of split across separate specialists.
He works from the numbers: acquisition costs and funnel data come before creative opinions, and campaigns are not boosted just to look busy.
How Zeeshan works
- Audit the funnelExisting campaigns, landing pages and competitors are reviewed to find where money is wasted.
- Build for conversionCampaigns, creative and pages are built around one measurable goal.
- Keep testing after launchLive data drives changes to copy, creative, targeting and budget.
What Zeeshan does with your firm
- Picks channels by practice area, market and case economics
- Runs Google Ads, Local Services Ads, Meta, YouTube and Bing
- Tests ad creative and landing pages
- Reviews call and lead quality to cut wasted spend
- Reports past leads to signed clients where the data exists