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Tools you can use before you talk to anyone

Calculators, templates and guides for firm owners. Start with the two below: one for intake, one for paid ads.

Unlock both calculators

Tell us who you are and you get full access to the intake leak calculator and the paid ads profit calculator.

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Enter your name.
Enter your firm's name.
Enter a valid email address.
Enter a phone number with at least 7 digits.
Choose a practice area.

We will only use this to follow up about your results. [PRIVACY POLICY LINK TBD]

Intake leak calculator

See where potential clients fall out between the first call and a signed retainer. The starting numbers are examples, so replace them with yours.

Enter your details to use this calculator

It takes about 20 seconds and unlocks both tools.

Unlock now

Paid ads profit calculator

Enter last month's numbers for each ad channel. See your cost per lead, cost per signed case, and whether each channel made or lost money.

Enter your details to use this calculator

It takes about 20 seconds and unlocks both tools.

Unlock now

Your channels

The starting numbers are examples. Replace them with yours.

In production

These are being written now. [CONTENT NEEDED]

Guides

Intake, SEO and AI search, paid media, hiring.

Templates

Role scorecards, intake scripts, meeting agendas.

Checklists

Website launch, CRM cleanup, new-location readiness.

Calculators

Hiring affordability, owner pay and more.

Benchmarks

Only once we have data we can stand behind.

Webinars

Working sessions for owners and practice managers.