Everything behind the law, handled by people who talk to each other.

Growth and marketing

Organic search, paid acquisition, creative and reporting run as one system. Channels are chosen by practice area, market, case economics and how many new clients your team can actually handle.

Reporting goes past clicks: cost per qualified lead, consult rate, signed-case rate and cost per signed client, where the data exists.

Intake and conversion

Generating more leads is pointless if the firm cannot convert the ones it already has. If your problem is intake, we will say so before you raise the ad budget.

• Lead
• Response
• Qualification
• Booking
• Show
• Consult
• Retainer
• Signed client

A leak at any one of these stages raises what every signed client costs.

• Intake audit and call reviews
• Mystery-shopper calls
• Lead response-time review
• Scripts and qualification
• Missed-call and after-hours handling
• Consult booking and reminders
• No-show and retainer follow-up
• Call scoring and intake KPIs
• Objection-handling training
• Ongoing intake coaching
• CRM pipeline design
• AI-assisted and human intake
• Hiring and training intake staff
• Intake team structure

Operations and fractional COO

Coaching helps the owner decide. A fractional COO steps into the business and makes the systems happen, while attorneys keep supervising the legal work.

Hands-on operational leadership. Not motivational coaching.

People and staffing

Finding a person is the easy part. Installing someone into a role that has clear outcomes, training and a manager is what makes the hire work.

Commercial models to confirm before publishing

• Organizational planning
• Role design and scorecards
• Job descriptions
• Recruiting and screening
• Interview systems
• Onboarding and training
• Performance expectations
• Succession and capacity planning
• Virtual and legal assistants
• Intake and reception support
• Marketing and executive assistants
• Billing support

Technology and automation

We map every tool and workflow, then give each one a verdict: keep, fix, connect, replace or build. AI goes where it removes real work, with security in mind.

• Tech audit and stack mapping
• CRM selection and implementation
• CRM cleanup and migration
• Case-management integrations
• Phone and call-tracking setup
• Email, SMS and scheduling
• Payments and e-signatures
• Lead routing and follow-up
• Review requests and reminders
• Dashboards and reporting
• Zapier, Make and API work
• AI workflow design
• Staff AI training
• Fractional CTO strategy

Finance and profitability

Revenue can rise while cash still feels tight. Operational finance gives the owner a clear answer to whether the firm can afford its next hire or its next $20,000 in advertising.

We do not provide tax, accounting or legal advice. Those go to your appropriate professionals.

Bookkeeping and fractional CFO: confirm before publishing

• Rolling cash-flow forecasting
• A written payment order
• Owner compensation as a line item
• Separation of duties
• Outside bookkeeping controls
• Monthly financial reviews
• Hiring affordability analysis
• Marketing profitability
• Tax and retirement planning coordination

Websites and development

We do not only advise on websites. We design and build them, with search, speed, conversion and tracking treated as the job, not extras.

If your website works, we will not rebuild it because we happen to build websites.

• Strategy and information architecture
• UX and custom design
• Next.js and modern frameworks
• CMS architecture
• Page speed and Core Web Vitals
• Technical SEO and schema
• Practice-area and location pages
• Accessibility
• Analytics and call tracking
• Calculators and interactive tools
• Portals and custom forms
• Maintenance and security